Why do we scream for ice cream ??

It’s the middle of summer here in the northern hemisphere and on these scorching hot days, there’s no denying that ice cream is pretty much the answer for all of life’s problems. But have you ever wondered why foods like ice cream are so crave-worthy?

The answer to that question is relatively simple once you understand the science behind it. All forms of fat pack 9 calories per gram and all carbohydrates aka sugars pack in 4 calories per gram. Ice cream along with a lot of our other favorite foods is the magical combination of both. This combination of chemicals is the most energy-dense partnership in the world of food and I think we can all agree they taste pretty amazing as well.

So why is it that we crave that combination so much? The answer dates back to the beginning of our species and has a lot to do with food insecurity. If you were a nomadic hunter and you happened to stumble across something high in fat or in sugars your brain would send a message through the reward circuit that this is pleasurable and you should keep eating. This reward circuit was massively important for the success of human beings when food was hard to come by but now it’s a major pain in the butt when the next meal is as easy as tapping a few buttons on your phone.

You can read more about the science behind the reward circuit here. https://www.scientificamerican.com/article/how-sugar-and-fat-trick-the-brain-into-wanting-more-food/

Fat and Sugar in nature

The combination of fats and sugars are for the most part a man-made culinary combination. There are very few if any naturally occurring foods that are high in both of these categories. You either get high fat in foods like dairy and eggs or high in sugar like fruits and honey. I’m not sure if you’ve ever read a recipe on how to make homemade ice cream but those last four food Items I just listed would be in the vast majority of them.

Sugar Coated Lies

The first food that I was able to seriously reduce in my diet was added sugar and it was thanks to Jocko Willink and this epic little piece of wisdom.

Call To Action

Now we know why we crave ice cream, the desire to eat more of foods like that have been hardwired into our brains since the beginning of time. But we are 21st-century beings, we built self-driving cars, put people into outer space and have been to the bottom of the ocean. We are smart, we are disciplined and just like Nancy told us to do back in the 80’s we can “just say no” to ice cream and all of her nefarious cousins, or at least we should 95% of the time.

Whats a portion

11 years ago my wife wanted to go see the movie Avatar in theaters. I wasn’t completely on board with this idea as going out to the movies is not on my top 10 list of favorite things. After a bit of negotiating we landed on an agreement. She would buy me one single beer at the world of beer before we saw the movie. My wife was speaking my language with this offer and pretty soon we were in the car headed to the theater.

On the drive I hatched a devious plan to make sure I got the best end of the deal and it went a little something like this.

Bartender – What will you have?

Me – Liter of Hofbrau please.

Bartender sets down beer.

Me – Thanks

Wife – Wow, that’s a lot more then one beer.

Me – It’s 1 beer because it came in 1 glass.

Wife – I hope you pee your pants in this 3 hour movie.

In theory I was totally correct in ordering that 33 ounce beer but in spirit I was way off base. And I did have to take a restroom break half way through the movie.

Thanks for sticking with me through that little story, I hadn’t thought about it in years and it made me laugh but I feel like it can teach us a good lesson.

What we eat and burn

The average American consumes more than 3,600 calories daily – a 24% increase from 1961, when the average was just 2,880 calories. I know right. That factoid is from a 2013 study released by The Food and Agriculture Organization of the United Nations (FAOSTAT)

For a reference point the average american male burns between 1,900 and 2,500 calories a day, that number will vary with activity level. That leaves an excess of a 1,000+ calories a day. Which in theory sounds like a ton of extra food but in reality can easily be accomplished when your 1 beer has 440 calories.

Understanding portion size.

Our view of a portion size is completely out of wack with that we actually should be consuming. This is most evident in restaurants where studies have shown that we could be consuming up to 4 times the correct portion size based on a 2,000 calorie diet. Think about the giant bowl of pasta the last time you ate out at your favorite Italian joint. That’s probably what Nona Maria would have served to her entire family back in the old country.

Practical Advice.

Consult with a registered dietitian and see what you really need as your daily calorie intake. If you can’t do that a Basal Metabolic Rate – BMR calculator will give you a good idea of where you are supposed to be.

Buy a digital scale and read your nutritional labels. It’s a bit of a shocker in the beginning when you realize that you’ve been eating what is considered 2-3 portion sizes. https://www.amazon.com/digital-scale/s?k=digital+scale I agree it seems really silly to weigh out everything you eat but after a few weeks of retraining your self you wont have to rely on it nearly as much. ( we will dive deeper into this subject in a future blog, there’s some sneaky business going on with nutrition fact panels)

Fill your plate the correct way. A well designed plate will look like this. 50% vegetables, 25% whole grain carbohydrate and 25% protein. Vegetables are nutrient rich, relatively low in calories and are high fiber/high volume foods. When you get that digital scale try weighing out 300+- grams of vegetables its a lot more than you think it will be. P.S that’s a pretty good number to aim for at dinner and I almost guarantee you wont leave the table hungry after that portion of vegetable.

Like I’ve mentioned before in so many of my posts the key to long term success is to slowly but surely eliminate those junk food items from your daily diet. If you need some Doritos’s in your life right now i’m cool with it. But instead of taking the whole bag to the sofa for the ensuing T.V binge fest make friends with your new digital scale and weight out a correct portion and then get your chill on.